the corporate guide to the care economy
An exploration of the immense opportunity for a range of industries to better meet the unique needs of caregivers. Each industry-specific chapter examines a set of innovative concepts backed by research and user insights to demonstrate market demand and revenue potential for the care consumer.
latest chapters
new
01—Insurance
For too long, health insurance has been the only game in town and too often, it doesn't match the needs that arise specifically around a care crisis. Explore how the insurance industry can reimagine how care consumers can be served.
new
02—Consumer finance
Care and money are intimately intertwined and the financial services industry - from banking to wealth management - has much to gain in targeting and designing for caregivers. Explore how the consumer finance industry has the opportunity to expand how to support care consumers.
coming soon
03—PHARMACEUTICALS
04—CONSUMER PACKAGED GOODS
The $6 trillion care opportunity
The care consumer demographic, made up of 130M caregivers, wields control over a staggering $6 trillion of annual household income. This is a hugely significant amount of spend and influence—more than many commonly-known demographic groups, such as urbanites and millennials.
The business CASE for care
Substantial revenue opportunities exist in catering to the care consumer - a big and expanding demographic. First there's a vast opportunity to develop products and services that meet caregivers' unique needs. There's also much to be gained in building care-centric brands that will attract new customers and deepen relationships with existing ones. Dive into the following industry chapters to see how care specific offers lead to opportunity - both in a larger share of wallet and the ability to maximize lifetime value.
the care consumer
Our latest consumer research conducted in June 2023 reveals a notable increase in individuals identifying as caregivers, with 58% of survey participants aligning themselves with this role. Moreover, the perception of a caregiver has undergone a transformation. It’s time to evolve our traditional stereotypes of caregivers. The emerging picture of a caregiver now encompasses younger (<45 years old), urban-dwelling, and male-identifying individuals, who exhibit a greater inclination to seek and invest in care products and services. Our previous surveys have provided comprehensive insights into the male care consumer and the emerging category known as the Care Cusp within the care consumer domain.
The care consumer is primed and eager for solutions that acknowledge their caregiving realities. Explore how to reach this demographic in more depth in our industry specific chapters.
The care consumer is primed and eager for solutions that acknowledge their caregiving realities. Explore how to reach this demographic in more depth in our industry specific chapters.
research approach
In June of 2023, The Holding Co. and McKinsey & Co. conducted an extensive 5,000+ consumer insights survey to understand the behaviors of today’s caregivers across a range of demographics, care types, purchasing power, and spending habits. This survey is representative of the U.S. population and the highlights of the survey are shared in the current set of chapters. More details about the survey can be found here.
Thank you!
You've been added to The Holding Co.'s mailing list.
Oops! Something went wrong while submitting the form.