< Back to the map
The Investor’s Guide to the Care Economy is the first study of its kind to quantify the market opportunity in care. For the first half of 2021, The Holding Co., in partnership with Pivotal Ventures, launched this initiative to investigate areas of care that show the most promise for investors, entrepreneurs, and corporations as the COVID-19 pandemic revealed just how inadequate our current care economy really is.
The report leverages data from 25+ market reports, 6 government data sources, 30+ expert interviews, 2 original national data collection surveys with 5000+ participants spread across both, and guidance from 40 stewardship and advisory council members who are leaders in care today. The report focuses on household and families willingness to pay, the role of government in igniting the private sector, and the role of insurance and employers to support care innovation.
This resource is designed to serve you in multiple ways. You can dive deep into a segment that resonates with you, pluck a data point for a pitch deck, or share the site more broadly to encourage others to look seriously at the care economy. We hope that this report inspires you to dedicate your investments, entrepreneurial energy, and collaboration to being part of this historic moment in care.
Aaron C. Jones
Abby Miller Levy
Avni Patel Thompson
Colleen Russo Johnson
The Mom Project
Sarahjane (SJ) Sacchetti
United Healthcare x Techstars
Mutual of Omaha
Want to get involved in the Care Economy?
Here are just a few helpful links to help you get started.
A design-led lab that partners with innovators reimagining care, specializing in product, brand and new venture design.
Springbank is a collective of values-aligned investors backing the most dynamic early-stage companies building the infrastructure to support women and working families. Join us.
An early-stage venture capital fund investing in founders with bold ideas to transform how modern families live, work, and care.
This program, run in partnership with Pivotal Ventures, an investment and incubation company created by Melinda French Gates, focuses on innovative solutions to address the unmet needs of older adults and their caregivers.
Group of 160+ founders building forward thinking solutions for all families.
Early-stage venture capital firm focused on transforming the quality of living for older adults.
Early-stage venture capital firm focused on demographic changes including aging, women, and people of color.
Venture capital firm investing in purposeful startups reimagining the future of work, care economy, logistics and the circular economy.
A venture studio that attracts, supports, and connects capital and stakeholders to pave the way for the sustainable growth and impact of social entrepreneurship in Early Childhood Development.
Boosting the AgeTech innovation ecosystem, by working with startups, accelerators, and the innovation and design thinking community to create products and services that empower people to choose how they live as they age.
Global network of innovators addressing the biggest challenges and opportunities in aging.
Venture capital firm focused on reinventing the world for an aging population.
Coalition of large corporations, small businesses, entrepreneurs, and investors across industries that is working with TIME'S UP to advocate for investments in our nation’s caregiving infrastructure to build a stronger, more resilient economy.
Coalition of the world’s leading employers to expedite the process of adopting innovative solutions in digital health technology for the sake of improving employee lives.
In order to produce this report, we carried out two original streams of primary research, drew from existing sources, and conducted expert interviews to construct the current and potential market opportunity in care. The analysis was supported by McKinsey & Company.
American Time Use Survey
Boston Consulting Group
Bureau of Labor Statistics
CMS PBP Benefits data
Kaiser Family Foundation
McKinsey & Company
National Institute for Early Education Research
Washington State Long Term Care benefit program
Willis Towers Watson
The Administration for Children & Families • Census Bureau
The White House: The American Jobs Plan, The American Families Plan, The American Rescue Plan